BRAND STRATEGY & VISUAL IDENTITY
Website
Experience Design
For founders looking to make a bigger impact online. From brand-new websites to complete makeovers, I combine digital strategy, storytelling, and creative direction to turn your website into a valuable part of your business. With a clear purpose behind the experience, thoughtful design, and an eye for the details that make all the difference.
Good looks will only get you so far. The right words, the right images, a little personality, and navigation that doesn't send people on a treasure hunt. It's how everything comes together that makes the difference. The story running through each page, the way information unfolds, the details that make an experience feel effortless. I look at the website as a whole, finding the connection between what your brand stands for, what your audience needs, and what you want your business to achieve.
PROCESS
A seemless user experience.
01 Finding Direction
We start by getting to know your business, your audience, and what the website needs to achieve. We'll look at what's working, what's missing, and where there's room to do things differently. From content and functionality to choosing the right platform, the decisions start here.
02 Shaping the Experience
What belongs where, what deserves attention, and how should the story unfold? We'll map out the user journey, organize the content, and create a framework for each page. With your brand as the common thread, and search insights informing the structure, we'll make sure everything has its place and a reason for being there.
03 Creative Direction &
Design
This is where strategy meets creative expression. We'll explore references from within your industry and well beyond it, looking for interesting ways to express your brand online. Together with the designer, I'll direct the visual experience, from typography and imagery to layouts, movement, and the finer details.
04 Bringing It All Together
With the direction established, the website moves into production. I'll work closely with the creative and technical team as the design, development, SEO, and analytics come together, reviewing and refining the experience along the way. The idea is to make sure the thinking that went into the first decisions is still there in the finished website.
Making room for ideas you hadn't imagined yet.
HOW IT WORKS
There's a lot that goes into a website before anyone sees a finished page. I work closely with you to understand the business behind it, connecting the creative ideas with the practical decisions that make them possible. From choosing who does what to knowing where to push an idea further, I keep an eye on the whole picture without losing sight of the details.
The First Conversation
O1
It starts with getting to know each other and what you're looking to create. We'll talk about your ambitions, the business, and where you want to take it. From there, I'll develop a tailored proposal with a clear scope, timeline, and investment.
The Creative Journey
O2
Once we're underway, I'll guide the project from discovery and strategy through to storytelling and visual identity. You'll be involved at key creative milestones, with opportunities to review directions, share feedback, and shape the work as it develops.
Your Brand World
O3
You'll receive your complete brand foundation, including strategy, messaging, visual identity, and guidelines, alongside creative recommendations for the details and experiences that could make your brand even more memorable. Everything is brought together and handed over, ready for your next chapter.
WHAT YOU’LL WALK AWAY WITH
Everything you need to bring your brand into focus.
Brand Strategy
Brand discovery, audience insights, positioning, differentiation, value proposition, and brand promise.
Brand Story & Messaging
Brand narrative, key messaging themes, tone of voice, messaging framework, and sample brand language.
Visual Identity & Guidelines
Logo suite, typography, color palette, supporting graphic elements, selected brand templates, and comprehensive visual identity guidelines.
Brand Experience Direction
A fresh look at the details that shape how people experience and remember your brand, with ideas and creative recommendations for bringing its personality into the real world.
START HERE
Let’s make something worth remembering.
Tell me what you're building, where you want to take it, and what you're imagining. From there, we can arrange a conversation to explore your ideas and whether my approach is the right fit for what you have in mind.